D E S I G N . W I T H . L A T I T U D E

Latitude : noun lat·i·tude \ˈla-tə-ˌtüd \ :
freedom from restrictions; freedom of action; freedom of opinion

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Bold ideas, elegant execution, remarkable results. These are the principles upon which our company is founded and which guide our work. We are an Alaskan brand. Our professional careers and cumulative experience encompass more than six decades of work in the 49th state. Our strength is derived from one another and from knowing that one individual’s expertise is fortified by others – each offering unique insight, alternative ideas, and objective evaluation of our process and product. We value simplicity over complexity, clarity over obscurity, and performance over lavishness. We find the elegant solution is the product of active collaboration, and a dose of humility a catalyst for new ideas.

Our clients share our values and vision. They seek inventiveness, intellect, creativity, and craftsmanship. They desire economy in both solutions and service. They understand business is about relationships, relationships about people, and people about emotional connectivity.

Together with our clients we form lasting and meaningful connections, with ideas that parallel ambition, and solutions that are – like ourselves – rooted deeply in place. We live in the North. We design for the North. We draw inspiration from the traditions, ambition, perseverance, and people of the North.

NorthForm. Design driven, forward thinking, ambitious, Alaskan.

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Unlike conventional belief that heralds the lone creative genius responsible for single-handedly dreaming up the next great idea, we believe innovation is the product of a strong collaborative network. Assembling that network is the easy part. It’s all around us – our peers, our business associates, our colleagues, even our competitors. Believing in it and having the courage to utilize it is something altogether different.

NorthForm taps an expanding network of professional collaborators whose input is integral to our process and to our ability to innovate not only as designers, but as a company. The benefit to our clients is the collective acumen of a cadre of creative thinkers – designers, project managers, business managers, production coordinators, specialists, generalists, architects, artisans, and otherwise. These individuals, like roots of a tree, strengthen our ability to branch out toward solutions new, different, and further reaching than otherwise possible.

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2525 Gambell Street, Suite 404    Anchorage, AK    99503

Give your idea and vision latitude. . .